© Illustration by Aurélie Garnier
Pricing is a key lever for revenue and profitability growth, and so an essential strategy to master. Mather Economics’ recent webinar revisited pricing fundamentals, sharing the foundations of acquisition, retention and renewal pricing models and the mistakes to avoid. This article shares best practices from this webinar with the addition of other valuable strategies from other sources.
The key takeaway: think holistically about your pricing decisions across the customer lifecycle, focusing on Lifetime Value.
