© Illustration by Aurélie Garnier
Price is the biggest lever for any subscription company, but most companies don't have a pricing strategy... At least that's what Florian Bauer says who, with his consulting company Vocatus, has been helping companies find the right prices and packages for 25 years. Instead, decision-makers often trust their gut feeling, copy their competitors' prices or add a percentage to their costs. In this episode of Subscribe Now, Florian explains why none of these are good ideas and how you can do it better.
