Poool, the leading dynamic journey builder (owner of Audiencers), is proud to announce that we have signed a definitive agreement with Darwin CX to provide publishers with a unified, end-to-end subscription platform for media companies.
By combining Poool’s front-end expertise with Darwin CX’s back-end capabilities, the two together make a powerful single reader revenue platform, built specifically to help publishers manage engagement, conversion, and retention in print and digital, subscriptions and donations.
What does this mean for Audiencers and this community?
We're accelerating our mission further than ever!
> More operational case studies, insights from industry experts and benchmarks than ever, to help you make more informed decisions
> The industry leading B2B community to connect you with fellow publishing professionals facing similar challenges as yourself
> New tools and directories to equip your teams with everything they need to succeed
End-to-end subscription management
Historically, publishers have had to manage the subscriber journey through fragmented tools. This partnership solves that challenge by merging two essential sides of the subscription lifecycle, adding a layer of insights and expertise to help media teams make informed decisions and act on them.
-> The Front-End (Poool): Targeted experience on-site and on-app, including engagement (newsletters, app downloads), conversion (dynamic paywalls, registration walls), and retention (onboarding, cancellation flows).
-> The Back-End (Darwin CX): Everything behind the scenes to manage and grow revenue, including subscription management (billing, renewals, fulfillment), authentication, a centralized user database, and advanced analytics and reporting.
-> The Expertise (Audiencers): Proven strategies, industry benchmarks and actionable data from leading publishers worldwide, powered by a community of >15,000 digital publishing professionals sharing their daily challenges and figuring out, together, how to better engage, convert and retain their audiences.
Together, this integration offers publishers a single platform to manage all direct reader revenue, whether through subscriptions, donations, print, or digital, with total control over the reader experience at every stage.
“We built Poool to give media teams full autonomy over their audience strategy. Engagement, conversion, retention, without depending on developers. Over the years, we realized the market needed more, a unified platform, from the first page view to subscriber renewal. That’s exactly what we’re building with Darwin CX. A complete platform, combined with the benchmarks and expertise from Audiencers, so that media companies are truly autonomous in piloting their subscription strategy. Media companies don’t need more tools. They need less, more autonomy and real expertise. That’s what we are offering here.” Maxime Moné, CEO, Poool
More than just a tool
In addition to the technology, the partnership leverages Audiencers, the leading B2B media and community already gathering 15,000 media professionals, to support them in better engaging, converting and retaining their audiences. This brings an unmatched layer of value to the platform, offering industry benchmarks, directories, and best practices to go further in their reader revenue model.
“Audiencers is accelerating its mission to help media professionals thrive by bringing them together at a greater scale, sharing what actually works to reclaim audience relationships, and equipping teams with practical intelligence, benchmarks and new tools to make better decisions.“ Marion Wyss, Publisher, Audiencers
All Poool and Darwin CX clients now have an Audiencers’ subscription included in their license. If you haven’t yet activated your access, please contact your account manager for more details. If you are already an Audiencers subscriber, you will continue to enjoy full access to all content and community features as before.
What does this mean for Poool and Darwin CX clients?
For existing Poool clients, the current setup remains unchanged, but you will gain immediate access to new capabilities from Darwin CX and an expanded roadmap for future innovation.
Darwin CX clients will gain access to Poool’s suite of engagement and conversion tools, leading to stronger growth capabilities and a more unified product experience. Not to mention full access to Audiencers’ content and community.
For those evaluating new solutions, this partnership offers a single integrated platform that replaces the need for multiple disparate tools, resulting in faster deployment and better performance across the entire subscriber funnel. For more information, book a demo with our team.
About Poool
Poool is a conversion and retention platform trusted by over 250 media companies across 25+ countries, including L’Équipe, Le Parisien, Irish News, The Kyiv Independent, and Hello!/Hola.
About Darwin CX
Darwin CX is a subscription management platform for publishers, membership organizations, and media companies. Headquartered in Toronto with offices in New York, Hamburg, and Northampton, Darwin CX serves 185+ customers managing over 25 million subscribers worldwide.
Contact information:
-> To hear more about how you can benefit from Poool x Darwin CX’s all-in-one reader revenue platform, contact [email protected]
-> If you have any questions related to Audiencers, contact [email protected]
