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#73. Are 50% off promotions killing your subscription revenue?

The Telegraph is dedicating 90% of resources to the app, The Guardian now has 1.3 million recurring supporters and more.
byMadeleine White
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#72. 109% increase in new subscription orders at Irish News

Irish News on digital transformation, how to turn fly-bys into loyal audiences and personalised homepage at NPG
byMadeleine White
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#71. Insights on Mediahuis’ subscription for young readers

The Washington Post on dynamicity, building a subscription for young readers and relaunching The Guardian app
byMadeleine White
The Audiencers' Newsletter The Audiencers' Newsletter
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#70. The theme of 2025: building sustainable relationships

Rounding up the year so far by featuring the not-to-miss articles focusing on how to build lasting relationships.
byMadeleine White
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#69. WIRED’s new subscription shows a focus on community building

When the article is no longer enough, 5 low-lift ways The Washington Post increased newsletter CTRs, and more.
byMadeleine White
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#68. How Condé Nast is growing the happy middle of the audience funnel

FT improves the UX of their cancellation journey, The Guardian US meets communities where they are, and more from our Festival.
byMadeleine White
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#67. Defining “The Ideal Subscriber” at Daily Mail

How Business Insider saved more subscribers by making it easy to cancel, Nursing Times' premium experiences with AI and more from The Audiencers' Festival
byMadeleine White
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#66. Replacing the paywall with a spinning wheel at Blick.ch

Le Monde's price-last approach, gamifying the paywall at Blick.ch and making cancellation easy - lessons from Duolingo
byMadeleine White
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#65. The NYT’s new onboarding journey for registered users

Why you need to track belonging over reach, 45 acquisition channels to convert readers into subscribers, and the NTY onboarding journey
byMadeleine White
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#64. Le Figaro halves the time it takes to purchase a subscription

Daily Maverick's email marketing strategy, Le Figaro improves UX in the conversion funnel and 25 ideas of content, features and benefits to offer subscribers
byMadeleine White

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