Decisions The concept of peak subscriptions is not a problem with readers The topic of subscription ceilings, or peak subscriptions, has come up a lot in conversation recently, but after… byMadeleine White
Decisions Engaging Tomorrow: Mastering the Youth-Friendly Engagement Funnel for Media Brands By Danuta Bregula and Liesbeth Nizet, authors of the How Publishers Can Grow with Today’s Youth report and… byYouthquake and stuff
Decisions Navigating digital transformation: key insights from Mather’s Q2 2024 Subscriber Benchmarking In today’s fast evolving media landscape, understanding subscription trends is more important than ever— especially as publishers navigate… byMather Economics
Decisions The retention-acquisition connection This article is from Tom Burrell's, Retention Blueprint Newsletter. Written specifically for Subscription businesses, 'The Retention Blueprint' is… byTom Burrell
Decisions Customer-centric pricing strategies: Realizing the true value of your audience When developing pricing and packaging strategies for a subscription product, it’s often tricky to balance contrasting objectives. Maximizing… byMadeleine White
Decisions Gen AI and the ‘deconstruction’ of the media value chain "Generative AI is altering the very heart of the publishing industry: the creation of content, which means that… byPepe Cerezo
Decisions Getting young people to subscribe means changing how we define journalism One of the greatest disconnects that we see in the news today is that we’re losing younger generations.… byThomas Baekdal
Decisions “Decisive notes” – The articles that convert for Argentina’s Clarín What makes a reader decide to subscribe? We look at how Clarín defined the type of journalism that converts and integrated learnings into the newsroom. byIsmael Nafria
Decisions Google News Consumer Insights tool: the need-to-know Hello Genoveva, you’re the Strategic Partner Manager at Google in Spain. What does that mean? What is your… byMarion Wyss
Decisions News media: determining the optimal price for your subscription product Pricing is a key lever for revenue and profitability growth for news media, and so an essential strategy to master. byMadeleine White