What is my content actually seeking to achieve? With 50 pieces of content produced each day across 14 sections, Elodie’s team at Unify’s women’s brands need to make each content…
Def. To facilitate and inform your decision making when it comes to audience strategies, making it clear which path you need to take to succeed in your job, achieve your business goals and impress your board of directors.
Increase subscription conversion rates by 46% through optimizing each of these smaller steps by just 10%
Making small improvements on each step of the funnel will have a cumulatively greater impact on conversion rates than solely tracking and optimizing the performance of the paywall alone. Let’s…
1 subscriber or 48,000 page views? The question that should be on every journalist’s mind and why metrics matter
Metrics matter when it comes to subscription models, and Neiman Lab outlines two that should be at the forefront of every journalist’s mind.
Retention costs less than acquisition and brings in more revenue… it’s a no brainer!
How can you avoid users bypassing your paywall? Is bypassing really as bad as it appears? And what else do digital publishers need to consider?
Brand publishing is the new marking, but what’s actually the difference? Which is the best strategy for your site?
Looking deeper at Welcome to the Jungle’s brand publishing model through Guillermo Carreras-Candi, Head of Strategy, a great example of how to do this strategy right.
The reverse-pyramid, product-building steps to take, as recommended by expert consultant, Alastair Lewis
Engagement, data collecation, personalization & sales activation – the 4 vital strategies to consider for success as a brand publisher
Collect first-party data, develop deeper relationships with users and increase revenue by integrating a registration wall into your brand’s content