How to analyze your subscription data
Today it’s all about data. I probably don’t need to explain to you how important it is for subscription…
Lennart Schneider spent more than six years at the weekly newspaper "DIE ZEIT", where, after joining the business development team, he helped set up the "Freunde der ZEIT" (Friends of DIE ZEIT) customer loyalty program for more than 470,000 ZEIT subscribers, among other things. He also helped develop the ZEIT literature community "Was wir lesen" (What we read) with over 130,000 members and produced the podcast "Hinter der Geschichte" (Behind the story). Since last year, he has been self-employed and advises companies on how to gain and retain subscribers, develop newsletters and build communities.
12 posts
Newsletter landing page: 9 essentials for a successful acquisition strategy
I’ve subscribed to over 2,000 newsletters over the last few years. Most of them had terrible landing pages,…
NZZ: How do you inspire people in the first 100 days?
100 days. During this time, you have to convince new users that your subscription is worthwhile for them.…
Lennart’s road trip: 6 learnings from German subscription businesses
Figma, ZEIT, Babbel, Table.Briefings, Fortune and The Pioneer... The Subscribe Now tour, in partnership with Deutsche Fachpresse this…
Don’t feel like subscribing? 12 examples of alternatives to increase ARPU
I'm guessing that you're a fan of subscriptions, otherwise you're in the wrong place. But, unfortunately, not all…
8 tips for acing your subscription pricing strategy
Price is the biggest lever for any subscription company, but most companies don't have a pricing strategy... At…
The Washington Post’s attention to detail: 12 things you can learn from their strategy
Nearly 150 years after it first launched as a news publication, The Washington Post is one of the…
Lock-in effects: How to make your subscription irreplaceable
9 types of lock-in effects with real world examples to better retain your subscribers
4 things to learn from Fortune: diverse teams, bridge roles, economic metrics & paywalls that adapt to the reader
Chief Customer Officer Selma Stern shares her thoughts on the subscription business at Fortune Media
4 things to learn from Babbel’s e-learning subscription success
Humans and machines should work hand-in-hand, personalization is good but individualization is better, and other lessons to learn from Babbel's subscription