The essential subscription: how Mediahuis is bundling beyond journalism
How Mediahuis is bundling hiking apps, e-books and masterclasses alongside its journalism, from Group B2C Strategy Director
John Rahim has spent over 30 years working across digital and marketing agencies and technology companies, including senior roles within WPP, Omnicom, and Publicis. Since 2015, he has focused on consulting for media technology companies serving the publishing industry. He is the founder of The Media Stack, a newsletter covering media industry strategy and technology, and regularly interviews leading figures in the publishing sector on business strategy, audience growth, and customer acquisition.
3 posts
The Mill Media’s Simple Bet: Readers Pay for Quality
What does an "overwhelmingly reader-driven" revenue strategy means for The Mill Media's business?
Post-Paywall Thinking, Publisher Perspectives from The Audiencers’ Festival
BBC, Reuters, Toronto Star & others share how they're working on reader revenue strategies to build sustainable business models