Why the most valuable newsroom KPI is no longer reach but belonging
Why loyalty and value are at the top of the hierarchy of metrics for publishers and which KPIs you can track in this strategy.
Heiko Scherer is the founder and CEO of tchop.io, a platform dedicated to building branded community spaces for media, internal communications, and member-driven organizations. With over 20 years of experience in digital media, marketing, and software, Heiko focuses on creating tools that enable organizations to engage their audiences through curated, high-quality content. Runner, traveler, and always open for a chat.
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