The hourglass technique: how to write for your paywall
Forget the inverted pyramid - the hourglass is your new best friend to successfully writing for paywalled content
Eric Le Braz is a journalist, consultant and lecturer, also developing his editorial talents in various other roles including as a reporter, teacher & media founder in various countries. His specialities lie in editorial innovation and media creation. Having worked with independent radio stations in the 80s, Eric then moved to print media (Rebondir, Newzy…) before going digital.
Editor-in-chief of the publications he devised, he has also taken roles at France Soir and Prisma Group (Managing Harvard Business Review) before starting work as an independent consultant to support publishers in their digital transformation and launching of supplementary products (including with Le Figaro, Stratégies, Jeune Afrique, NEON & TelQuel).
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