Dynamic paywall testing: how FAZ is working to reach 300,000 digital subscribers by 2025
Donika Lilova, Head of Paid Content and Deputy Chief Subscription, shares how they're testing their paywall to increase subscriber growth
Donika is Head of Paid Content and Deputy Chief Subscription at Frankfurter Allgemeine Zeitung (FAZ) with responsibilities including the management of the Paywall Team.
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