This article was co-authored by Alexander Held, Senior Data Scientist, and Angelika Zajac, qualitative researcher in the audience research department, at DER SPIEGEL.
In the subscription industry, keeping customers engaged is key to success. Earlier research indicates that engaged readers are more likely to subscribe and less likely to cancel their existing subscriptions. So how do we manage to increase the frequency and intensity of our users in a provable and sustainable way?
