We were back in London in 2024 for round two. This time, bigger and better than ever!
Held in the News UK Building, with a view over the London skyline and a surprise ‘fête de la musique' celebration, the day didn't disappoint! Plus of course plenty of expertise from leading publishing professionals from across the world, including Germany, Canada, Brazil, France and Spain.
If you made the event, you'll have received the slides by email in the weeks following. If you didn't and you're a Poool client, you get access to the slides now and forever;)
On the program:
- The warm-up act: How to succeed in the current reader revenue landscape, Madeleine White, Co-founder of The Audiencers. Slides 2-40.
- How The Guardian has developed and promoted its product portfolio to gain reader support, with Jim Scutt, Senior Growth Manager and Julian Hinds, Senior Propositions Manager, Reader Revenue, The Guardian. Slides 41-70
> The Guardian: reader revenue growth & proposition development
- Clarin's digital transformation: the secrets behind the most successful Spanish-language media subscription, by Ismael Nafria Mitjans. Slides 71-105
> Read more about Clarin's success and how they define articles that are likely to convert
- Audience-driven subscriber acquisition: strategies from 3 corners of the world, with Eliz Mizon, Strategy Lead at The Bristol Cable, Donika Lilova, Head of Paid Content Subscription at FAZ, and Flavio Moreira, Product Management/Editor in chief at UOL. Slides 113-123
> Read more about FAZ's dynamic model and testing mindset
- From the brink of bankruptcy to digital transformation: the impressive story of Les Coops de l'info, with Marc Gendron, Publisher of Le Soleil. Slides 125-144
- From community to reader revenue, with William Whittington, Lead Community Moderator at The Telegraph, Birger Soiland, VP Sales at Norkon, and Peter Jackson, Reader Community Editor, The Times and Sunday Times. Slides 150-159
> Developing community beyond commenting, with The Telegraph and The Times
- Multichannel anti-churn strategy: 5 examples from Libération, with Adèle Bacos, Head of Subscription Marketing
- Churn reduction stories from two sides of the Channel, with Lisa Stevens, Head of Subscriber Engagament & Retention at The Times, and Romain Lhote, Head of Marketing at L'Équipe
> L'Équipe: limiting churn when increasing the price from a highly discounted subscription offer
