11 Apr 2024 Decisions A whistle stop tour of the wondrous world of Lifetime Value LTV helps companies understand the medium and long-term effects of their actions, and steer their digital subscription business model. ByNicolas Galland
24 Nov 2023 Newsletter #26. The Renaissance of WhatsApp & the launch of The Audiencers’ Community You're reading The Audiencers' newsletter #26, sent out on November 15th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here. The Audiencers' Community is… ByMadeleine White
25 Sep 2023 Inspirations 100k downloads later — 8 things I learnt from launching FT Edit Here are my human-first learnings of launching FT Edit, the Financial Times’ app offering 8 in-depth articles a day. ByDilyana Evtimova
22 Feb 2023 Decisions The concept of Engagement Economics: connecting engagement to commercial outcomes How can you put engagement into increasing ARPU throughout the funnel towards recurring, premium subscribers? ByLaura Graham
