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Home The Financial Times
Financial Times' AI generation question prompts Financial Times' AI generation question prompts
  • Inspirations

Smarter discussions thanks to AI-generated talking points at FT

How the FT worked to make commenting more visible and inviting with AI generated, thought-provoking questions.
byBella Cockarill
Aliya at The Audiencers' festival Aliya at The Audiencers' festival
  • Decisions

AI and the subscriber funnel: How 3 newsrooms are using AI to grow, engage and retain audiences

At The Audiencers' Festival, Aliya looks at how Aktuality, Il Messaggero & The Financial Times use AI to move readers through the funnel to subscription.
byAliya Itzkowitz
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Building and serving communities with Ryan Y. Kellett, Financial Times and THECITY

3 community-building experts share their recommendations on reimagining journalism as a collaborative, community-driven practice
byMadeleine White
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  • Decisions

Building a Product team on a tight timeline

Four key lessons in driving innovation, agility and alignment under pressure from Financial Times' Product Manager.
byPeter Brumby
North Star metric for publishers North Star metric for publishers
  • Decisions

North Stars for publishers and the example of Financial Times

Deep dive into the development of Financial Times' North Star metric and latest Metrics That Matter framework
byMadeleine White
  • Inspirations

Inside the FT’s AI-Powered Story Finding

This article is co-written by Katie Koschland and Liz Lohn. AI is a divisive topic. Whatever your take is — from…
byLiz Lohn
cancellation cancellation
  • Decisions

Easy-to-cancel regulations are an opportunity rather than a threat

"Brands focused on long-term growth prioritize trust over short-term barriers" - how you can use easy cancellation as an opportunity.
byMadeleine White
  • Decisions

A whistle stop tour of the wondrous world of Lifetime Value

LTV helps companies understand the medium and long-term effects of their actions, and steer their digital subscription business model.
byNicolas Galland
  • Inspirations

100k downloads later — 8 things I learnt from launching FT Edit

Here are my human-first learnings of launching FT Edit, the Financial Times' app offering 8 in-depth articles a day.
byDilyana Evtimova
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