A whistle stop tour of the wondrous world of Lifetime Value
LTV helps companies understand the medium and long-term effects of their actions, and steer their digital subscription business model.
100k downloads later — 8 things I learnt from launching FT Edit
Here are my human-first learnings of launching FT Edit, the Financial Times' app offering 8 in-depth articles a day.
The concept of Engagement Economics: connecting engagement to commercial outcomes
How can you put engagement into increasing ARPU throughout the funnel towards recurring, premium subscribers?