Increase conversion rates: how to get started with a dynamic paywall
Be audience-first with your reader revenue model by adapting the paywall and experience to a user's profile and context
5 essentials to launch a subscription model risk-free
Although there is of course a lot to master when launching your digital subscription model, these are our…
Tech stack for a digital reader revenue model
First things first, build or buy? Don’t build your own; it’s not worth it because you’re not in…
Navigating digital transformation: key insights from Mather’s Q2 2024 Subscriber Benchmarking
In today’s fast evolving media landscape, understanding subscription trends is more important than ever— especially as publishers navigate…
How to analyze your subscription data
Three insights from Lennart's interview with data specialist Ana Moya (ex. Handelsblatt Media Group and Funke)
ARPU, one of the less reliable metrics
ARPU… one of the most closely monitored and highly appreciated KPIs for e-commerce marketing teams across all sectors.…
The conversion funnel framework, explained
This article works through Poool's Conversion Funnel Framework, a set of KPIs that publishers can track in their…
Clarín’s digital transformation: the secrets behind the most successful Spanish-language media subscription
Journalist, Writer, Consultant and Professor specialized in Digital Media, Ismael Nafria Mitjans has published multiple books diving into…
Subscription innovation: Maddyness launches a lifetime subscription offer at €1,490
Maddyness is the go-to magazine for entrepreneurs and innovators. Founded in France and now with a UK edition,…
Customer-centric pricing strategies: Realizing the true value of your audience
When developing pricing and packaging strategies for a subscription product, it’s often tricky to balance contrasting objectives. Maximizing…