Subscription | Page 4 of 13

Operations

L’Équipe: limiting churn when increasing the price from a highly discounted subscription offer

Romain Lhote, CMO of L'Équipe, spoke at The Audiencers' Festival about their retention strategy whilst increasing their subscription offer price.

Inspirations

The Guardian: reader revenue growth & proposition development

For our second event in London, The Audiencers’ Festival on June 21st dived into the digital reader revenue…

Operations

Understanding subscriber loyalty and churn risk: inside Hearst US’ innovative scoring system

Discover how Hearst US revolutionized customer engagement with a groundbreaking 75-variable subscriber scoring system.

Inspirations

WhatsApp, election chatbot, Google AI overviews… 10 inspiring cases from WAN-IFRA World Congress

Takeaways from WAN-IFRA's 2024 World Congress, with Reach Plc, Financial Times, The Daily Maverick and Conde Nast

Decisions

“Decisive notes” – The articles that convert for Argentina’s Clarín

What makes a reader decide to subscribe? We look at how Clarín defined the type of journalism that converts and integrated learnings into the newsroom.

Operations

Changing the way we do paid: how L’Équipe halved subscriber acquisition costs whilst increasing both attribution and last-click subscriptions

how, by trial and error, L'Équipe managed to halve acquisition costs on advertising platforms, while increasing both attribution and last-click subscriptions.