Inspirations Benchmark: how 3 successful British publishers are onboarding subscribers How are The Times, The Economist and The Telegraph driving customer value through a successful subscriber onboarding journey? byMadeleine White
Decisions Ask the experts: what are the most valuable engagement metrics to measure in a subscription model? We asked industry experts about how to connect engagement to revenue and which KPIs publishers should track in a reader revenue model byMadeleine White
Operations Why recirculation should be one of your KPIs and how to increase it, with takeaways from The Independent The real-time metric that leads to higher engagement, loyalty and propensity to subscribe - all of which directly correlate with revenue byMadeleine White
Inspirations 4 things to learn from Süddeutsche Zeitung’s digital transformation Different offerings for different readers, multiple revenue pillars and other lessons from Süddeutsche Zeitung's digital subscription model. byLennart Schneider
Decisions Audience research at The Atlantic: The questions that data can’t answer Exclusive interview with Gina Bulla, executive director of audience research at The Atlantic byMadeleine White
Decisions The concept of Engagement Economics: connecting engagement to commercial outcomes How can you put engagement into increasing ARPU throughout the funnel towards recurring, premium subscribers? byLaura Graham
Decisions Ask the experts: how can you make newsletters valuable in a reader revenue model? Newsletter best practices from industry experts to ensure your newsletter supports your reader revenue strategy byMadeleine White
Inspirations From community to reader revenue: lessons to learn from The Independent and Reach PLC Mark Zohar shares how community builds a valuable stepping stone between un-engaged users and subscribers. byMadeleine White
Operations Publishers: 10 ways to combat subscription churn Retention is at least as important (if not more) than acquisition - so how do you increase subscriber retention rate? byJean-Michel De Marchi
Inspirations How the experts do brand publishing: when digital marketers launch their own media We speak to a digital marketing expert on how they successfully launched a media to support their brand. byMadeleine White