16 Mar 2023 Inspirations 4 things to learn from Süddeutsche Zeitung’s digital transformation Different offerings for different readers, multiple revenue pillars and other lessons from Süddeutsche Zeitung’s digital subscription model. ByLennart Schneider
08 Mar 2023 Decisions Audience research at The Atlantic: The questions that data can’t answer Exclusive interview with Gina Bulla, executive director of audience research at The Atlantic ByMadeleine White
22 Feb 2023 Decisions The concept of Engagement Economics: connecting engagement to commercial outcomes How can you put engagement into increasing ARPU throughout the funnel towards recurring, premium subscribers? ByLaura Graham
24 Jan 2023 Decisions Ask the experts: how can you make newsletters valuable in a reader revenue model? Newsletter best practices from industry experts to ensure your newsletter supports your reader revenue strategy ByMadeleine White
17 Jan 2023 Inspirations 7 lessons for publishers from 7 different subscription businesses Learn from other subscription businesses to increase engagement, conversion and retention ByLennart Schneider
04 Jan 2023 Inspirations From community to reader revenue: lessons to learn from The Independent and Reach PLC Mark Zohar shares how community builds a valuable stepping stone between un-engaged users and subscribers. ByMadeleine White
20 Dec 2022 Operations Publishers: 10 ways to combat subscription churn Retention is at least as important (if not more) than acquisition – so how do you increase subscriber retention rate? ByJean-Michel De Marchi
08 Nov 2022 Inspirations How the experts do brand publishing: when digital marketers launch their own media We speak to a digital marketing expert on how they successfully launched a media to support their brand. ByMadeleine White
02 Nov 2022 Operations Key publishing insights from media leaders at Mx3 conference in Berlin From data & subscription growth to Gen Z & new content formats… what can we takeaway from Di5rupt’s Mx3 event for publishers? ByCarolyn Morgan
12 Oct 2022 Operations WAN-IFRA World News Media Congress 2022: 4 key takeaways The attention recession, lack of trust in news, the challenges in building products & diversification – what did the experts have to say at WAN-IFRA? ByMadeleine White
