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  • Inspirations

Benchmark: how 3 successful British publishers are onboarding subscribers

How are The Times, The Economist and The Telegraph driving customer value through a successful subscriber onboarding journey?
byMadeleine White
A Practical Guide to Product Strategy Execution A Practical Guide to Product Strategy Execution
  • Decisions

Ask the experts: what are the most valuable engagement metrics to measure in a subscription model?

We asked industry experts about how to connect engagement to revenue and which KPIs publishers should track in a reader revenue model
byMadeleine White
recirculation recirculation
  • Operations

Why recirculation should be one of your KPIs and how to increase it, with takeaways from The Independent

The real-time metric that leads to higher engagement, loyalty and propensity to subscribe - all of which directly correlate with revenue
byMadeleine White
  • Inspirations

4 things to learn from Süddeutsche Zeitung’s digital transformation

Different offerings for different readers, multiple revenue pillars and other lessons from Süddeutsche Zeitung's digital subscription model.
byLennart Schneider
the atlantic the atlantic
  • Decisions

Audience research at The Atlantic: The questions that data can’t answer

Exclusive interview with Gina Bulla, executive director of audience research at The Atlantic
byMadeleine White
Engagement and ARPU Engagement and ARPU
  • Decisions

The concept of Engagement Economics: connecting engagement to commercial outcomes

How can you put engagement into increasing ARPU throughout the funnel towards recurring, premium subscribers?
byLaura Graham
  • Decisions

Ask the experts: how can you make newsletters valuable in a reader revenue model?

Newsletter best practices from industry experts to ensure your newsletter supports your reader revenue strategy
byMadeleine White
From community to reader revenue: lessons to learn from The Independent and Reach From community to reader revenue: lessons to learn from The Independent and Reach
  • Inspirations

From community to reader revenue: lessons to learn from The Independent and Reach PLC

Mark Zohar shares how community builds a valuable stepping stone between un-engaged users and subscribers.
byMadeleine White
  • Operations

Publishers: 10 ways to combat subscription churn

Retention is at least as important (if not more) than acquisition - so how do you increase subscriber retention rate?
byJean-Michel De Marchi
  • Inspirations

How the experts do brand publishing: when digital marketers launch their own media

We speak to a digital marketing expert on how they successfully launched a media to support their brand.
byMadeleine White

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