Why retention is more important than acquisition
Retention costs less than acquisition and brings in more revenue... it's a no brainer!
Newsletter Walls: How a French publisher is innovating to increase its subscriber base
This French print and digital news publisher has developed a unique engagement strategy involving newsletter inscriptions and registration walls to boost ARPU and de-anonymize audiences.
Subscription Conversions: Finding the balance between frustration and engagement
Too much frustration and a user leaves your site to find content elsewhere. Leave too much content open and you may well increase engagement but this won’t increase your revenues. So where to start in finding your perfect balance?
Deep dive into the Morning Brew newsletter
You probably already knew that Morning Brew is a newsletter superstar, growing to 4 million subscribers in six years. But what are their secrets?
Is there an optimal article length? Our data on the relationship between word count and engagement
Chartbeat sought to find out how Average Engaged Time changes as word count increases and how editorial teams can use this data to optimize their content.
How Ekstra Bladet increases subscriber acquisition without interfering with ad revenue or compromising on page views
Discover how Denmark's largest media publishing company are using pop-ups to employ a diversified revenue model
Bypassing paywalls: The need-to-know for digital publishers
How can you avoid users bypassing your paywall? Is bypassing really as bad as it appears? And what else do digital publishers need to consider?
Free or Premium? The decision-making process for your articles in a freemium strategy.
The process for choosing whether an article should be free or blocked by a paywall in a premium subscription strategy
Welcome to the Jungle, from brand to publisher
Looking deeper at Welcome to the Jungle's brand publishing model through Guillermo Carreras-Candi, Head of Strategy, a great example of how to do this strategy right.
How to build a subscription product from 0, with Quested Consulting
The reverse-pyramid, product-building steps to take, as recommended by expert consultant, Alastair Lewis