Profitable by 2026: the business logic behind Le Monde in English
The Director of Diversification at Le Monde shares how far Le Monde in English has come and why it's not as simple as 'just' translating.
Le Monde
Le Monde’s engagement, conversion & retention strategies analyzed by experts at The Audiencers, the go-to community for publishing professionals.
11 posts
Pricing strategies from The Atlantic, Le Monde and Onet
How can you set a price that reflects the value of your product AND is acceptable to your readers? Best practices from WAN-IFRA's conference.
From €10M in losses to €25M in EBITDA: How Le Monde built a sustainable model
A series of concrete editorial, tech and marketing initiatives that explain the group’s continued growth.
Testing and optimizing our subscription offers page at Le Monde
Le Monde's team share how, after 8 months of A/B testing & several iterations, they've launched a new subscriptions offers page & conversion funnel.
Defining subscription pricing at Le Monde
Finding the right price for a subscription product requires a two-pronged approach: understanding the criteria that make it…
The 10 commandments of subscriber acquisition and digital reader revenue models
From identifying user needs and adapting formats, to finding the right price and retention, digital publishing professionals shared their tips on audience acquisition and monetization.
Listening to articles: How Le Monde uses a synthetic voice to better engage audiences
Écouter des articles plutôt que les lire, parce que nous sommes en voiture, les mains prises à la…
Sacha Morard steps down as CTO of Le Monde and launches Edgee, an edge computing platform for developers
Hello Sacha! You’ve been CTO of the Le Monde group for 6 years now, and you’re about to…
Le Monde launches new mobile app feature to combat news avoidance & information fatigue
According to the latest Reuters Digital News Report, 36% of people worldwide choose to avoid news. From a business perspective, this represents a significant number of readers who may never subscribe to any news title or are at risk of unsubscribing soon. For the French newspaper Le Monde, this matter is taken seriously...
5 projects of a PMO at NYT – The Interaction Model
My first project as Program Manager was to review the campaign execution processes to integrate the work of the media team. This was called the "Interaction model". A new term, which has become part of everyday language.