Pricing strategies from The Atlantic, Le Monde and Onet
How can you set a price that reflects the value of your product AND is acceptable to your readers? Best practices from WAN-IFRA's conference.
From €10M in losses to €25M in EBITDA: How Le Monde built a sustainable model
A series of concrete editorial, tech and marketing initiatives that explain the group’s continued growth.
Testing and optimizing our subscription offers page at Le Monde
Le Monde's team share how, after 8 months of A/B testing & several iterations, they've launched a new subscriptions offers page & conversion funnel.
Defining subscription pricing at Le Monde
Finding the right price for a subscription product requires a two-pronged approach: understanding the criteria that make it…
The 10 commandments of subscriber acquisition and digital reader revenue models
From identifying user needs and adapting formats, to finding the right price and retention, digital publishing professionals shared their tips on audience acquisition and monetization.
Listening to articles: How Le Monde uses a synthetic voice to better engage audiences
Listening to articles rather than reading them, because we’re in the car, our hands are busy cooking or…
Sacha Morard steps down as CTO of Le Monde and launches Edgee, an edge computing platform for developers
Hello Sacha! You’ve been CTO of the Le Monde group for 6 years now, and you’re about to…
Le Monde launches new mobile app feature to combat news avoidance & information fatigue
According to the latest Reuters Digital News Report, 36% of people worldwide choose to avoid news. From a business perspective, this represents a significant number of readers who may never subscribe to any news title or are at risk of unsubscribing soon. For the French newspaper Le Monde, this matter is taken seriously...
Le Monde in English, 6 months later
In this exclusive interview, Arnaud Aubron, Le Monde’s Head of Development and lead of Le Monde in English, tells us about how and why they took on this project, the progress made so far and how the publisher has managed to run a whole ‘second daily newspaper’ in another language.