How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates
Discover how ELLE Magazine are successfully converting readers into subscribers
The first-party data strategy to increase ARPU for digital publishers
Practical implementations that move users through the funnel from anonymous, to newsletter subscriber, registered member, and finally to an engaged member who is ready to subscribe.
5 projects of a PMO at NYT – The Interaction Model
My first project as Program Manager was to review the campaign execution processes to integrate the work of the media team. This was called the "Interaction model". A new term, which has become part of everyday language.
Key publishing insights from media leaders at Mx3 conference in Berlin
From data & subscription growth to Gen Z & new content formats... what can we takeaway from Di5rupt's Mx3 event for publishers?
How publishers are using A/B testing to optimize conversion rates
3 examples of A/B testing - what you can test, what you should define before a test and what can you learn from these examples to apply to your own tests?
Forget focusing on paywall types, it’s time to put your audience first
Instead of trying to find the ‘best paywall model’, look at your audience, segment them into engagement groups and present each group with an adapted journey that’s most likely to convert them into a subscriber in the future.