Planning Your Subscriptions for 2025
Are you currently planning your subscriptions for 2025 – or have you already completed this process? Do you…
Getting started with Lifetime Value
Lifetime Value is the total profit a business expects to make from a customer over the entire time they stay a customer - and it’s the key to an effective subscription business.
Enhancing audience engagement with data-driven decision-making: a practical guide
In today’s digital landscape, engaging audiences has become more complex than ever. As consumer behavior continues to evolve,…
The ultimate guide to audience research methods for digital publishers
The Audience Research Methods Resource Pack was developed by Dr John Mills, the founder and director of Archen…
How to leverage customer data to identify & act on drivers of churn
This article is from Tom Burrell’s, Retention Blueprint Newsletter. Transform your retention impact in just five minutes per…
Audience Research: identifying Key Engagement Drivers at DER SPIEGEL
This article was co-authored by Alexander Held, Senior Data Scientist, and Angelika Zajac, qualitative researcher in the audience…
Media Time: the ultimate engagement metric for subscription publishers
Organized by German press agency dpa and consultancy firm Highberg, the DRIVE (Digital Revenue Initiative) project was launched…
How to evaluate the success of your subscription model (before optimizing)
Establish a 360 view of your digital subscription model, understanding position in the market and on the journey to digital transformation.
Navigating digital transformation: key insights from Mather’s Q2 2024 Subscriber Benchmarking
In today’s fast evolving media landscape, understanding subscription trends is more important than ever— especially as publishers navigate…
The retention-acquisition connection
This article is from Tom Burrell's, Retention Blueprint Newsletter. Written specifically for Subscription businesses, 'The Retention Blueprint' is…