The Audiencers The Audiencers
  • Engagement
  • Registration
  • Paywalls
  • Subscription
  • Retention
  • Collections
  • Building and serving communities with Ryan Y. Kellett, Financial Times and THECITY
  • From €10M in losses to €25M in EBITDA: How Le Monde built a sustainable model
  • Strategic priorities for the next two years: a world tour of media CEOs
  • Donations: three media outlets share strategies to maximise voluntary reader revenue
  • Handelsblatt Circles: 6 lessons on community from Chief Growth Officer Jan Kleibrink
WhatsApp Linkedin
WhatsApp Linkedin
The Audiencers The Audiencers
The Audiencers The Audiencers
  • Engagement
  • Registration
  • Paywalls
  • Subscription
  • Retention
  • Collections
  • French
The Audiencers The Audiencers
  • Madeleine’s newsletter
  • Case studies
  • Our Festivals
  • Join our WhatsApp group
  • Job offers
  • Are you a Poool client?
  • Subscribe
Home Community
community WAN-IFRA community WAN-IFRA
  • Operations

Building and serving communities with Ryan Y. Kellett, Financial Times and THECITY

3 community-building experts share their recommendations on reimagining journalism as a collaborative, community-driven practice
byMadeleine White
Handelsblatt Circles_ Communities Handelsblatt Circles_ Communities
  • Inspirations

Handelsblatt Circles: 6 lessons on community from Chief Growth Officer Jan Kleibrink

How Handelsblatt acquires members for their high-priced communities and their big ambitions for the future
byLennart Schneider
The Globe and Mail The Globe and Mail
  • Inspirations

Audience, engagement and community at The Globe and Mail

Live Q&As with journalists, call-outs and reader-led content - how The Globe and Mail is developing a loyal community
byMadeleine White
Der Spiegel debating feature The Audiencers Der Spiegel debating feature The Audiencers
  • Inspirations

Going further with interactive engagement: introducing the debating feature

Regular commenting below articles has always been a frequently-used engagement feature on DER SPIEGEL. In fact, Product Manager…
byMadeleine White
Daily Maverick membership model Daily Maverick membership model
  • Inspirations

Learning from Membership models: Daily Maverick’s superpower database

Daily Maverick's unique idea to build a huge internal database of contactable ‘Insiders’ covering every industry and discipline possible.
byMadeleine White
Community building ideas to steal Community building ideas to steal
  • Collections

Engagement and community building ideas to steal

Ideas, benchmarks, case studies and best practices to build a loyal, engaged community of readers and subscribers
byMadeleine White
The Audiencers' Festival London 2024 The Audiencers' Festival London 2024
  • Operations

Developing community beyond commenting, with The Telegraph and The Times

Reader-led journalism, live Q&As, polls... how British publishers are developing subscriber engagement through community
byMadeleine White
  • Topics
    • A/B testing
    • AI
    • ARPU
    • Bridge role
    • Churn
    • Conversion
    • Engagement
    • Games
    • Lifetime Value
    • Newsletter
    • Onboarding
  • Topics
    • Organization
    • Paywall
    • Pricing
    • Registration
    • Retention
    • Segmentation
    • Subscription
    • User Needs
    • Value proposition
    • Young readers
  • Benchmarks
    • 130+ paywall examples
    • Value proposition examples
    • Registration walls examples
    • A/B testing paywall benchmarks
    • Paywalls on mobile app examples
    • Black Friday paywalls examples
    • Spanish-language subscription models examples
    • Onboarding journeys examples
    • Unsubscription journeys examples
  • The Audiencers’ Events
    • The Audiencers’ Festival – Paris 2023
    • The Audiencers’ Festival – London 2023
    • The Audiencers’ Festival – Madrid 2024
    • The Audiencers’ Festival – New York 2024
    • The Audiencers’ Festival – Toronto 2024
    • The Audiencers’ Festival – London 2024
    • The Audiencers’ Festival – Paris 2024
    • The Audiencers Festival – London 2025
  • Our WhatsApp Community
    • English-speaking main group
    • English job board
    • English-speaking Poool Clients group
    • French-speaking main group
    • French job board
    • French-speaking Poool Clients group
The Audiencers The Audiencers
© 2025 The Audiencers
  • About us
  • Our Newsletter
  • Poool’s blog
  • Contact us
  • Legal notice
  • User policies
  • Cookie Policy
  • Privacy policy
  • Terms of Sale and Use
  • Subscribe to The Audiencers
WhatsApp Linkedin