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Inspirations

Newsletter Walls: How a French publisher is innovating to increase its subscriber base

This French print and digital news publisher has developed a unique engagement strategy involving newsletter inscriptions and registration walls to boost ARPU and de-anonymize audiences.

byMadeleine White

Inspirations

Deep dive into the Morning Brew newsletter

You probably already knew that Morning Brew is a newsletter superstar, growing to 4 million subscribers in six years. But what are their secrets?

byAndy Griffiths

Operations

Is there an optimal article length? Our data on the relationship between word count and engagement

Chartbeat sought to find out how Average Engaged Time changes as word count increases and how editorial teams can use this data to optimize their content.

byChartbeat

Decisions

How to build a subscription product from 0, with Quested Consulting

The reverse-pyramid, product-building steps to take, as recommended by expert consultant, Alastair Lewis

byMadeleine White

Inspirations

Developing a culture of experimentation at EBRA Media

How does France's biggest regional newspaper group prioritize testing for continuous optimization?

byMadeleine White

Decisions

The 4 essentials for brands to turn content into business

Engagement, data collecation, personalization & sales activation - the 4 vital strategies to consider for success as a brand publisher

byMadeleine White

Operations

The Essential Engagement KPIs for Optimizing Conversion Rates

Why engagement is important, the essential KPIs for tracking it, and how to turn this measurement into actions that will optimize conversion rates.

byMadeleine White

Inspirations

How publishers are using A/B testing to optimize conversion rates

3 examples of A/B testing - what you can test, what you should define before a test and what can you learn from these examples to apply to your own tests?

byMadeleine White

Decisions

Forget focusing on paywall types, it’s time to put your audience first

Instead of trying to find the ‘best paywall model’, look at your audience, segment them into engagement groups and present each group with an adapted journey that’s most likely to convert them into a subscriber in the future.

byMadeleine White