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  • Operations

Is there an optimal article length? Our data on the relationship between word count and engagement

Chartbeat sought to find out how Average Engaged Time changes as word count increases and how editorial teams can use this data to optimize their content.
byChartbeat
  • Decisions

How to build a subscription product from 0, with Quested Consulting

The reverse-pyramid, product-building steps to take, as recommended by expert consultant, Alastair Lewis
byMadeleine White
  • Inspirations

Developing a culture of experimentation at EBRA Media

How does France's biggest regional newspaper group prioritize testing for continuous optimization?
byMadeleine White
  • Decisions

The 4 essentials for brands to turn content into business

Engagement, data collecation, personalization & sales activation - the 4 vital strategies to consider for success as a brand publisher
byMadeleine White
  • Operations

The Essential Engagement KPIs for Optimizing Conversion Rates

Why engagement is important, the essential KPIs for tracking it, and how to turn this measurement into actions that will optimize conversion rates.
byMadeleine White
A/B tests A/B tests
  • Inspirations

How publishers are using A/B testing to optimize conversion rates

3 examples of A/B testing - what you can test, what you should define before a test and what can you learn from these examples to apply to your own tests?
byMadeleine White
  • Decisions

Forget focusing on paywall types, it’s time to put your audience first 

Instead of trying to find the ‘best paywall model’, look at your audience, segment them into engagement groups and present each group with an adapted journey that’s most likely to convert them into a subscriber in the future. 
byMadeleine White
  • Operations

Engagement data & conversion strategies to increase revenue

Quantify user's loyalty journey, monetize conversion events and adapt user experiences to increase reader revenue
byMadeleine White

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