The Audiencers The Audiencers
  • Engagement
  • Registration
  • Paywalls
  • Subscription
  • Retention
  • Collections
  • Building and serving communities with Ryan Y. Kellett, Financial Times and THECITY
  • From €10M in losses to €25M in EBITDA: How Le Monde built a sustainable model
  • Strategic priorities for the next two years: a world tour of media CEOs
  • Donations: three media outlets share strategies to maximise voluntary reader revenue
  • Handelsblatt Circles: 6 lessons on community from Chief Growth Officer Jan Kleibrink
WhatsApp Linkedin
WhatsApp Linkedin
The Audiencers The Audiencers
The Audiencers The Audiencers
  • Engagement
  • Registration
  • Paywalls
  • Subscription
  • Retention
  • Collections
The Audiencers The Audiencers
  • Madeleine’s newsletter
  • Case studies
  • Our Festivals
  • Join our WhatsApp group
  • Job offers
  • Are you a Poool client?
  • Subscribe
Home How many articles should you offer for free before the paywall?
  • Collections

How many articles should you offer for free before the paywall?

Avatar photobyMadeleine White
10 October 2024
How many articles to offer for free before the paywall? How many articles to offer for free before the paywall?
It’s a million dollar question. And one that every publisher with a digital subscriptions model has asked themselves at least once.

  • Engagement
  • Paywall
  • Registration
  • Subscription
  • Testing
Avatar photobyMadeleine White
Published October 10, 2024

Read more

Lifetime value Lifetime value
  • Collections

Getting started with Lifetime Value

  • Collections

How do you decide which article is free or premium?

  • Collections

The ultimate guide to audience research methods for digital publishers

The Audiencers' Festival Madrid 2024 The Audiencers' Festival Madrid 2024
  • Collections

The Audiencers’ Festival Madrid presentation slides

The Audiencers' Festival Toronto 2024 The Audiencers' Festival Toronto 2024
  • Collections

The Audiencers’ Festival Toronto presentation slides

The Audiencers' Festival London The Audiencers' Festival London
  • Collections

The Audiencers’ Festival London #1 presentation slides

  • Topics
    • A/B testing
    • AI
    • ARPU
    • Bridge role
    • Churn
    • Conversion
    • Engagement
    • Games
    • Lifetime Value
    • Newsletter
    • Onboarding
  • Topics
    • Organization
    • Paywall
    • Pricing
    • Registration
    • Retention
    • Segmentation
    • Subscription
    • User Needs
    • Value proposition
    • Young readers
  • Benchmarks
    • 130+ paywall examples
    • Value proposition examples
    • Registration walls examples
    • A/B testing paywall benchmarks
    • Paywalls on mobile app examples
    • Black Friday paywalls examples
    • Spanish-language subscription models examples
    • Onboarding journeys examples
    • Unsubscription journeys examples
  • The Audiencers’ Events
    • The Audiencers’ Festival – Paris 2023
    • The Audiencers’ Festival – London 2023
    • The Audiencers’ Festival – Madrid 2024
    • The Audiencers’ Festival – New York 2024
    • The Audiencers’ Festival – Toronto 2024
    • The Audiencers’ Festival – London 2024
    • The Audiencers’ Festival – Paris 2024
    • The Audiencers Festival – London 2025
  • Our WhatsApp Community
    • English-speaking main group
    • English job board
    • English-speaking Poool Clients group
    • French-speaking main group
    • French job board
    • French-speaking Poool Clients group
The Audiencers The Audiencers
© 2025 The Audiencers
  • About us
  • Our Newsletter
  • Poool’s blog
  • Contact us
  • Legal notice
  • User policies
  • Cookie Policy
  • Privacy policy
  • Terms of Sale and Use
  • Subscribe to The Audiencers
WhatsApp Linkedin