Defining subscription pricing at Le Monde

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Finding the right price for a subscription product requires a two-pronged approach: understanding the criteria that make it a “good price” (for readers and for you), and presenting it in the best possible way to your audience.

At Paris 2024 edition of The Audiencers’ Festival, Lou Grasser, Chief Digital Operation Officer at Le Monde, presented their pricing strategy and the numerous tests they’ve run to perfectly balance the two essentials above.