Newsletter benchmarks
Newsletters are a powerful engaging, habit-forming and loyalty-building tool for publishers employing a reader revenue model. And there are a huge variety of ways that you can convince a reader to convert.
To inspire your efforts, we’ve created this collection of benchmarks, categorized by format-type.
Landing page
Banner
Side module
Within the article
At the bottom of the article
Pop-up
Newsletter wall
Newsletter quiz
Special section for The Washington Post who built a newsletter quiz for readers to discover the newsletter best suited to their interests.
