Romain Lhote, CMO of L’Équipe, spoke at The Audiencers’ Festival about their retention strategy whilst increasing their subscription offer price.
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The Audiencers
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In this article sharing why it's essential to focus on ARPU, you discuss how publishers should track reader revenue throughout the funnel, even before a user registers or subscribes. But how can you measure the value of a newsletter subscriber for instance, who doesn't pay you any money directly?
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