L’Équipe: limiting churn when increasing the price from a highly discounted subscription offer
Romain Lhote, CMO of L'Équipe, spoke at The Audiencers' Festival about their retention strategy whilst increasing their subscription offer price.
5 posts
Why news subscriptions feel like a burden to young people
Why young people don't pay for subscription-based news
A coffee in Vienna with Die Presse: AI and reader revenue
An AI curated article summarizing our conversation with Lukas, Data Strategist at Die Presse
How can you measure the value of a newsletter subscriber?
In this article sharing why it’s essential to focus on ARPU, you discuss how publishers should track reader…
What’s the best way to measure engagement?
Everyone defines and tracks engagement differently, so which is the best option? I’ve heard people mention RFV, returning…