The media industry’s 5 toxic obsessions: no.1 criticizing platforms
The greatest threat to media isn't AI, Google or the decline in social traffic. The real problem is us, and our inability to serve readers.
Max Leroy is a product strategy and audience development consultant for media organizations. He has led product teams at The New York Times, CNN, and POLITICO, and advised executive teams at Nouvel Obs, Le Monde, mind, and Paris Match. His approach always starts with user needs in order to meet the business objectives of the publication. He is also the founder of the Media Off-Site club, a speaker, and a columnist for The Audiencers and Médianes.
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