Operations The Big Mac Index: a tool for comparing subscription price across the media industry Better compare prices of digital media subscriptions around the world with the Big Mac Index. byMarkus Schöberl
Decisions What explains subscription conversion success? A new formula and study seeks to find an answer Does the paywall model impact conversion success? A study and a new formula for evaluating subscription success aims to answer this question byMarkus Schöberl
Decisions Benchmarking Digital Subscriptions: An improved framework based on subscriptions per 1,000 visits Markus Schöburl presents how digital reach and number of visits can be combined to better benchmark the success of digital publishers' subscription mode byMarkus Schöberl