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Marion Wyss

Marion Wyss

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Digital publishing professional since 2006, Marion started by working for pure-player press before larger national titles in France including ELLE Magazine, Le Nouvel Obs and Challenges where she was Chief Digital Officer until 2018. Following this, Marion founded Underlines, a consultancy agency for digital publishers, later working more closely with Poool who acquired the company in 2021. Since then, she has taken the role of Associate Director at Poool, where she founded The Audiencers in 2022. She also lectures on reader revenue models for publishers at various journalism schools in France and Switzerland.
31 posts

The French publisher’s quest to reach new audiences

We met on a cold Friday morning, in a noisy café in Paris’ 15th arrondissement. Coffee in hand, Bérénice Lajouranie, Managing Director of the daily business newspaper Les Echos, accompanied by Violaine Degas, Digital Director, begins to share the inside story of their recent quest to reach new audiences. Recounting the context and vision behind this major digital project, I learn about the reasoning behind this work, how it unfolded, the KPIs measured and results attained.
byMarion Wyss
Le Monde in English Le Monde in English

Le Monde in English, 6 months later

In this exclusive interview, Arnaud Aubron, Le Monde’s Head of Development and lead of Le Monde in English, tells us about how and why they took on this project, the progress made so far and how the publisher has managed to run a whole ‘second daily newspaper’ in another language.
byMarion Wyss