“Decisive notes” – The articles that convert for Argentina’s Clarín
What makes a reader decide to subscribe? We look at how Clarín defined the type of journalism that converts and integrated learnings into the newsroom.
Journalist, Writer, Consultant and Professor specialized in Digital Media. Author of "La reinvención de The New York Times" and “Clarín, actualizado”, among other books. Editor of the newsletter "Tendenci@s" (https://tendencias.substack.com/) and coeditor of the newsletters “On the Net Today” (https://onthenettoday.beehiiv.com/) and “Hoy en internet”. He was editor-in-chief at National Geographic Magazine España (2019-2022), Journalist-in-residence at the Knight Center for Journalism in the Americas at the University of Texas at Austin (2016-2017), and worked at Spanish media groups Prisa and Godó.
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15 essentials for a successful newsletter
Build a loyal community and monetize your content with a successful newsletter thanks to these 15 best practices