AI and the subscriber funnel: How 3 newsrooms are using AI to grow, engage and retain audiences
At The Audiencers' Festival, Aliya looks at how Aktuality, Il Messaggero & The Financial use AI to move readers through the funnel to subscription.
Aliya Itzkowitz is a Manager at FT Strategies, a specialist media consultancy from the Financial Times, which works with news publishers globally in areas such as strategy, digital growth, newsroom transformation & AI. Learn more at ftstrategies.com or connect with her on Linkedin.
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