When the article is no longer enough: formats that outperform the article on news apps

When the article isn't enough When the article isn't enough

For over two decades, the article has shaped the way digital journalism is produced and delivered. It is the object around which CMS systems are designed, the format that defines editorial workflow and the container used to measure everything from engagement to revenue. In many newsrooms, it is not just one format among many. It is the product.