Most paywall strategies focus on optimisation. But the real question is: what system are you asking users to join? The wall doesn’t create value, it reflects whether it was there to begin with.
For over a decade, the paywall has been the most visible signal of value in digital publishing. It’s where revenue meets retention, where UX meets editorial judgment and where the funnel becomes measurable. Teams debate how high it should be, how wide, when to trigger it and what language best converts.
