June 25th, 2026
About the Festival.
June 25th 2026
Bringing publishing professionals together to make better decisions when it comes to engaging, converting and retaining their audiences.
A full day of expert insights on stage, insightful conversations off stage and plenty of time to chat with fellow Audiencers!
The Festival Program
Doors open at 9am, with Madeleine & Marion taking to the stage for the introduction at 9:30am.
(Bilingual event, French & English, with translation)
- 9:30 AM
- 10:00 AM
Welcome, and industry trends to look out for in 2026 / Bienvenu, et ce qu'il faut faire pour réussir en 2026
Madeleine White
Co-founder
Audiencers
Marion Wyss
Co-founder
Audiencers
- 10:00 AM
- 10:30 AM
When is a subscriber more than a subscriber? / Quand est-ce qu'un abonné vaut plus qu'un abonné ?
Holly Johnson
Director, Global Consumer Revenue
Condé Nast
- 10:30 AM
- 11:15 AM
Building, engaging and monetizing niche communities / Communautés de niche : création, engagement et monétisation
Nolwenn Pasquier
CMO
Ouest-France
TBC
TBC
- 11:15 AM
- 11:45 AM
Coffee break
- 11:45 AM
- 12:15 PM
"Pay what you can": an acquisition success story / "Payez ce que vous pouvez": une réussite pour l'acquisition
Marc Gendron
Publisher
Les Coops de l'Information
- 12:15 AM
- 12:45 PM
Toilet paper, snack boxes, meditation apps: what can media learn from the subscription economy, beyond just copying Spotify? / Papier toilette, box de snacks et applis de méditation : ce que les autres modèles d’abonnement peuvent apprendre à la presse - au-delà de juste copier Spotify
Max Moné
Co-founder
Poool
Marion Wyss
Co-founder
Audiencers
- 12:45 PM
- 2:00 PM
Lunch
- 2:00 PM
- 2:30 PM
The successful gamble of registration at Radio Canada / L’authentification chez Radio-Canada : un pari réussi!
Catherine Léger
Head of Marketing Performance / Directrice marketing de performance
Radio Canada
Mathieu Therrien
Digital Product Manager / Directeur des produits numériques
Radio Canada
- 2:30 PM
- 3:15 PM
Confessions of a convertaholic: what actually works in 2026 / Confessions d'une accro à la conversion : ce qui marche en 2026
Emilie Harkin
SVP, Growth
The Guardian
Emma McKay
Director of Newsletters
Post Media Network
Corinne Osnos
VP, Subscriptions & Marketing
Foreign Policy
- 3:15 PM
- 3:45 PM
Break
- 3:45 PM
- 4:30 PM
The silent partner: how AI is helping newsrooms build engagement / L'associé silencieux : comment l'IA aide les rédactions à renforcer l'engagement
Cody Gault
Product Management, User Experience
Toronto Star
Jean-Pierre Bastien
Head of Innovation & AI Transformation
Urbania
Sacha Cayre
CMO
Contexte
- 4:30 PM
- 5:00 PM
Building beyond news: the value of "other" verticals / Au-delà de l'actualité : le potentiel des nouveaux verticaux
TBC
TBC
- 5:00 PM
- 7 PM
Networking drinks
"
What a fantastic event!
The size was just right… The speaker lineup was impressively diverse…Every presenter brought their own strengths to the stage. What stood out most to me was how welcoming and relaxed the atmosphere felt, whether you were new to the industry or a seasoned professional, there was something valuable for everyone."
Daniela Bez, Rheinpfalz
Thank you to our Festival partners
