The concept of peak subscriptions is not a problem with readers
The topic of subscription ceilings, or peak subscriptions, has come up a lot in conversation recently, but after…
#42. The Economist increases new subscriber engagement with a printed onboarding pack
You're reading The Audiencers' newsletter #412 sent out on July 10th, 2024. To receive future newsletters straight to…
Stand out with an onboarding pack: How The Economist increased new subscriber engagement by 3.5%
The context Educating subscribers about their entitlements is critical for successful onboarding. One effective method is to send…