Operations Please don’t leave me! Strategies to retain subscribers after a promotional offer L'Équipe shares successful retention strategies for their special Paris Olympics reduced subscription offer. byRomain Lhote
Inspirations Subscriber (re)engagement strategies from L’Équipe and Les Echos-Le Parisien L'Équipe and Les Echos-Le Parisien share retention and re-subscription strategies in 4 steps at The Audiencers' Festival Paris 2024. byLaura Pironnet
Operations L’Équipe: limiting churn when increasing the price from a highly discounted subscription offer Romain Lhote, CMO of L'Équipe, spoke at The Audiencers' Festival about their retention strategy whilst increasing their subscription offer price. byThe Audiencers
Operations Changing the way we do paid: how L’Équipe halved subscriber acquisition costs whilst increasing both attribution and last-click subscriptions how, by trial and error, L'Équipe managed to halve acquisition costs on advertising platforms, while increasing both attribution and last-click subscriptions. byRomain Lhote