Going further with interactive engagement: introducing the debating feature
Regular commenting below articles has always been a frequently-used engagement feature on DER SPIEGEL. In fact, Product Manager…
Audience Research: identifying Key Engagement Drivers at DER SPIEGEL
This article was co-authored by Alexander Held, Senior Data Scientist, and Angelika Zajac, qualitative researcher in the audience…
How we measure audience engagement at DER SPIEGEL
By focusing on delivering a meaningful and relevant experience to our readers, DER SPIEGEL has built a loyal…