What is a dynamic paywall?
If you're in the media business, likelihood is you already know what a paywall is. It blocks content…
Newsletter landing page: 9 essentials for a successful acquisition strategy
I’ve subscribed to over 2,000 newsletters over the last few years. Most of them had terrible landing pages,…
State of the mobile publishing market report 2024
Media businesses are facing their most difficult moment ever, Politico and Axios co-founder Jim VanderHei recently said as…
L’Équipe: limiting churn when increasing the price from a highly discounted subscription offer
Romain Lhote, CMO of L'Équipe, spoke at The Audiencers' Festival about their retention strategy whilst increasing their subscription offer price.
Developing community beyond commenting, with The Telegraph and The Times
Reader-led journalism, live Q&As, polls... how British publishers are developing subscriber engagement through community
Stand out with an onboarding pack: How The Economist increased new subscriber engagement by 3.5%
The context Educating subscribers about their entitlements is critical for successful onboarding. One effective method is to send…
Understanding subscriber loyalty and churn risk: inside Hearst US’ innovative scoring system
Discover how Hearst US revolutionized customer engagement with a groundbreaking 75-variable subscriber scoring system.
The Audiencers’ Festival London 2024
The Audiencers' Festival tour is back and this time we're coming to London!
Listening to articles: How Le Monde uses a synthetic voice to better engage audiences
The French daily Le Monde launched an audio version of all articles in its mobile app, a feature reserved for subscribers only
Optimizing SEO with your paywall in mind: lessons from The Athletic
Shelby Blackley spoke at The Audiencers' Festival on how to optimize SEO with your paywall in mind, including lessons from work at The Athletic.