To wrap it up: - Consider launching your subscription strategy ‘softly’, either by making the paywall optional, smoke testing your model or launching on only a small percentage of your audience - Soft conversion steps are hugely valuable for increasing engagement and reducing frustration - Your chosen blocking method and paywall-type will impact SEO differently - ensure sure you’re making the right decision based on your strategy, and weigh up the importance of optimizing SEO performance vs high conversion rates - Most importantly - test, test and test again
The biggest risk is not taking any risk… In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks.
Mark Zuckerberg
