Inspirations Inside the FT’s AI-Powered Story Finding This article is co-written by Katie Koschland and Liz Lohn. AI is a divisive topic. Whatever your take is — from… byLiz Lohn
Inspirations 5 case studies on navigating sustained newsroom transformation From building a B2B product & attracting a younger, female audience to launching a Swiftie newsletter, 5 European publishers share their work. byMadeleine White
Inspirations How to build habits: eight lessons for publishers from Freeletics Ellie Hughes of Freeletics shares how they use habit-building strategies to increase engagement and retention. byLennart Schneider
Inspirations Inspiration on how to make your hard paywall dynamic The days of one-size-fits-all paywalls are over! Dynamic models are essential for digital subscription success. byMadeleine White
Inspirations Going further with interactive engagement: introducing the debating feature Regular commenting below articles has always been a frequently-used engagement feature on DER SPIEGEL. In fact, Product Manager… byMadeleine White
Inspirations Testing, hard paywalls and editorial buy-in: Foreign Policy’s take on the free vs premium question We chat to Corinne Osnos, VP Subscriptions at FP on the decision-making behind their paywall model and how editorial plays a role in this. byMadeleine White
Inspirations The 10 commandments of subscriber acquisition and digital reader revenue models From identifying user needs and adapting formats, to finding the right price and retention, digital publishing professionals shared their tips on audience acquisition and monetization. byCyrille Frank
Inspirations Subscriber (re)engagement strategies from L’Équipe and Les Echos-Le Parisien L'Équipe and Les Echos-Le Parisien share retention and re-subscription strategies in 4 steps at The Audiencers' Festival Paris 2024. byLaura Pironnet
Inspirations Learning from Membership models: Daily Maverick’s superpower database Daily Maverick's unique idea to build a huge internal database of contactable ‘Insiders’ covering every industry and discipline possible. byMadeleine White
Inspirations Morning Crunch: lessons on acquiring and engaging young audiences from the newsletter-only German media start up Morning Crunch is a newsletter-only media brand aimed at helping younger audiences to get informed on a topic… byMadeleine White