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The ultimate list of reader revenue case studies The ultimate list of reader revenue case studies
  • Inspirations

The ultimate case study list to inspire your reader revenue model

All articles on The Audiencers from publishers around the world, organized by reader revenue topic
byMadeleine White
The Globe and Mail The Globe and Mail
  • Inspirations

Audience, engagement and community at The Globe and Mail

Live Q&As with journalists, call-outs and reader-led content - how The Globe and Mail is developing a loyal community
byMadeleine White
The Audiencers' Festival London Poool The Audiencers' Festival London Poool
  • Inspirations

The Audiencers’ Festival London 2025

We're back for our third Festival in London this June 24th, with speakers from BILDplus, Business Insider, Axios, BBC and more!
byMadeleine White
  • Inspirations

Contextual paywalls on ELLE.fr increase conversion rates by 20%

How adapting the paywall to a reader's context with Poool has enabled the women's magazine ELLE to boost conversion rates.
byMarion Wyss
Le Parisien onboarding Le Parisien onboarding
  • Inspirations

Le Parisien launches on-site onboarding journey for new subscribers

Le Parisien has built a new on-site onboarding journey with with Poool, leading subscribers through 4 steps to optimize for retention
byMadeleine White
  • Inspirations

Testing and optimizing our subscription offers page at Le Monde

Le Monde's team share how, after 8 months of A/B testing & several iterations, they've launched a new subscriptions offers page & conversion funnel.
byMarion Wyss
Membership at The Kyiv Independent Membership at The Kyiv Independent
  • Inspirations

Inside The Kyiv Independent’s membership model

With 70% of revenue coming directly from reader support after just 3 years of existence, The Kyiv Independent's membership model is an inspiring one!
byMadeleine White
  • Inspirations

Inside the FT’s AI-Powered Story Finding

This article is co-written by Katie Koschland and Liz Lohn. AI is a divisive topic. Whatever your take is — from…
byLiz Lohn
WANIFRA case studies on navigating sustained newsroom transformation WANIFRA case studies on navigating sustained newsroom transformation
  • Inspirations

5 case studies on navigating sustained newsroom transformation

From building a B2B product & attracting a younger, female audience to launching a Swiftie newsletter, 5 European publishers share their work.
byMadeleine White
habit forming at freeletics habit forming at freeletics
  • Inspirations

How to build habits: eight lessons for publishers from Freeletics

Ellie Hughes of Freeletics shares how they use habit-building strategies to increase engagement and retention.
byLennart Schneider

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