Inspirations 160+ paywall examples to inspire your subscription strategy Paywall benchmark examples from around the world byMadeleine White
Inspirations How Clarin is Redefining News Consumption with AI-Powered Audio How Argentina’s largest news media organization embraced the shift in content consumption by integrating AI-powered Text-to-Speech, redefining how their audience interacts with the news byMatias Battolla
Inspirations More clarity, more value: how Contexte overhauled their subscription offer In early 2025, Contexte revised their subscription offer, aiming to provide more clarity and more value. Sacha Cayre, CMO, takes us behind the scenes byMarion Wyss
Inspirations 5 essentials when A/B testing from Reuters’ newsletter team A/B testing is a cornerstone of audience strategy, but it doesn't have to be complicated! Here's how to do it well. byElaine Piniat
Inspirations The ultimate case study list to inspire your reader revenue model All articles on The Audiencers from publishers around the world, organized by reader revenue topic byMadeleine White
Inspirations Audience, engagement and community at The Globe and Mail Live Q&As with journalists, call-outs and reader-led content - how The Globe and Mail is developing a loyal community byMadeleine White
Inspirations The Audiencers’ Festival London 2025 We're back for our third Festival in London this June 24th, with speakers from BILDplus, Business Insider, Axios, BBC and more! byMadeleine White
Inspirations Contextual paywalls on ELLE.fr increase conversion rates by 20% How adapting the paywall to a reader's context with Poool has enabled the women's magazine ELLE to boost conversion rates. byMarion Wyss
Inspirations Le Parisien launches on-site onboarding journey for new subscribers Le Parisien has built a new on-site onboarding journey with with Poool, leading subscribers through 4 steps to optimize for retention byMadeleine White
Inspirations Testing and optimizing our subscription offers page at Le Monde Le Monde's team share how, after 8 months of A/B testing & several iterations, they've launched a new subscriptions offers page & conversion funnel. byMarion Wyss