The first 100 days: why most of what we call retention is really just micro-conversions (again): episode 5
The cycle doesn't stop when someone becomes a subscriber, and you only have about 100 days (probably less) to engage.
Inspirations
Def. Content to inspire. Think benchmarks, use cases, deep dives into successful strategies and even simple screenshots to save you time and bring together the best in the business.
149 posts
Obligatory registration at Radio-Canada: a successful gamble
The Radio Canada team share the results of the gamble that was blocking all users with a registration wall.
How to use a “Customer Rail” to drive retention and habit formation, just like The Times
How a simple banner within the homepage helps to drive subscriber engagement and form habits
The subscription pricing page we’ve all built at least once: episode 4
Why you should acquire with one simple offer and retain with many, especially when it comes to the subscription pricing page
Beyond borders and between the lines: How swissinfo.ch engages a global audience in 10 languages
The challenges of adaptation over translation, the role of community engagement across borders, & product-building for different audiences.
Owning the community and gamifying loyalty: Inside Milenio’s engagement strategies
Conversational tools, gamified loyalty... Milenio shows how to cultivate a highly engaged community
Les Coops de l’information “Pay What You Can” Campaign
4.2% increase in subscribers and higher average price for the first 3 months of subscription thanks to a "Pay what you can" campaign
Why the best subscription businesses don’t try to sell on day 1: episode 3
Figma, Miro, Calm, New York Times... they all have something in common. They focus on one goal at a time, and don't sell on day 1
Spektrum’s evolution of audience segmentation and testing
How to get started with segmentation like Spektrum, who shared these recommendations at Audiencers' Festival Hamburg
The Audiencers’ Festival Hamburg 2026: presentation slides
Slides from our Festival focused on relationship-building, an essential strategy for publishers to thrive in 2026 and beyond!