Media Time: the ultimate engagement metric for subscription publishers
Organized by German press agency dpa and consultancy firm Highberg, the DRIVE (Digital Revenue Initiative) project was launched…
Retention-minded acquisition: workshop recap
This is a recap from The Audiencers' workshop in London in June 2024. An INMA benchmark report recently…
Publisher unsubscription journeys: benchmarking and best practices
How to retain the subscriber whilst not harming potential future re-subscriptions or referrals during the unsubscription/cancellation journey
Publisher onboarding journeys: benchmarking and best practices
Increasing retention rates has been a key focus for subscription businesses in recent years, particularly as it’s now…
How to evaluate the success of your subscription model (before optimizing)
Establish a 360 view of your digital subscription model, understanding position in the market and on the journey to digital transformation.
Building the optimal registration journey
Registration is a valuable model for digital publishers at any level of maturity or revenue model:
Workshop: How to define your value proposition
Work through this to define your value proposition, a statement that summarizes why someone should purchase your product or service.
How many articles should you offer for free before the paywall?
It’s a million dollar question. And one that every publisher with a digital subscriptions model has asked themselves…
Increase conversion rates: how to get started with a dynamic paywall
Be audience-first with your reader revenue model by adapting the paywall and experience to a user's profile and context