Annual vs. Monthly Subscriptions, what drives more value?
Discover why monthly subscribers may offer greater flexibility, pricing power, and growth potential. Refine your strategy by understanding…
Media Time: the ultimate engagement metric for subscription publishers
Organized by German press agency dpa and consultancy firm Highberg, the DRIVE (Digital Revenue Initiative) project was launched…
Retention-minded acquisition: workshop recap
This is a recap from The Audiencers' workshop in London in June 2024. An INMA benchmark report recently…
The essentials for a successful subscription landing page
The ultimate benchmark miro board and tick list to build a successful subscription landing page.
Publisher unsubscription journeys: benchmarking and best practices
How to retain the subscriber whilst not harming potential future re-subscriptions or referrals during the unsubscription/cancellation journey
Publisher onboarding journeys: benchmarking and best practices
This article provides recommendations on which steps to include in your onboarding journey to effectively engage and retain…
How to evaluate the success of your subscription model (before optimizing)
Establish a 360 view of your digital subscription model, understanding position in the market and on the journey to digital transformation.
Building the optimal registration journey
Registration is a valuable model for digital publishers at any level of maturity or revenue model:
Workshop: How to define your value proposition
Work through this to define your value proposition, a statement that summarizes why someone should purchase your product or service.
How many articles should you offer for free before the paywall?
It’s a million dollar question. And one that every publisher with a digital subscriptions model has asked themselves…