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Media time Media time
  • Collections

Media Time: the ultimate engagement metric for subscription publishers

Organized by German press agency dpa and consultancy firm Highberg, the DRIVE (Digital Revenue Initiative) project was launched…
byMadeleine White
The Audiencers' Festival London 2023 The Audiencers' Festival London 2023
  • Collections

Retention-minded acquisition: workshop recap

This is a recap from The Audiencers' workshop in London in June 2024. An INMA benchmark report recently…
byMadeleine White
  • Collections

The essentials for a successful subscription landing page

The ultimate benchmark miro board and tick list to build a successful subscription landing page.
byMadeleine White
publishers unsubscription publishers unsubscription
  • Collections

Publisher unsubscription journeys: benchmarking and best practices

How to retain the subscriber whilst not harming potential future re-subscriptions or referrals during the unsubscription/cancellation journey
byMadeleine White
subscriber onboarding subscriber onboarding
  • Collections

Publisher onboarding journeys: benchmarking and best practices

Increasing retention rates has been a key focus for subscription businesses in recent years, particularly as it’s now…
byMadeleine White
How to evaluate the success of your subscription model (before optimizing) How to evaluate the success of your subscription model (before optimizing)
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How to evaluate the success of your subscription model (before optimizing)

Establish a 360 view of your digital subscription model, understanding position in the market and on the journey to digital transformation.
byMadeleine White
The Audiencers' Festival London The Audiencers' Festival London
  • Collections

Building the optimal registration journey

Registration is a valuable model for digital publishers at any level of maturity or revenue model:
byMadeleine White
Value proposition workshop for publishers Value proposition workshop for publishers
  • Collections

Workshop: How to define your value proposition

Work through this to define your value proposition, a statement that summarizes why someone should purchase your product or service.
byMadeleine White
How many articles to offer for free before the paywall? How many articles to offer for free before the paywall?
  • Collections

How many articles should you offer for free before the paywall?

It’s a million dollar question. And one that every publisher with a digital subscriptions model has asked themselves…
byMadeleine White
  • Collections

Increase conversion rates: how to get started with a dynamic paywall

Be audience-first with your reader revenue model by adapting the paywall and experience to a user's profile and context
byMadeleine White

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