At The Audiencers' Newsletter Workshop in New York in March 2024, Kelly Poe of The Washington Post shared how they've worked to increase click through rates across their newsletter portfolio.…
The newsletter man himself, Dan Oshinsky, founder of Inbox Collective, spoke at The Audiencers' Workshop in New York in March 2024 on how to grow your newsletter list. With 35…
First things first, build or buy?
Don't build your own; it's not worth it because you're not in the software business.
This is proven by the separation of…
This article works through Poool's Conversion Funnel Framework, a set of KPIs that publishers can track in their Dashboard and use to optimize conversion rates. Each quarter, the Poool team…
To help benchmark how other publishers are organizing their reader revenue teams, we spoke to 5 publishers on their team structure, KPIs and how this links to their overarching business…