From €10M in losses to €25M in EBITDA: How Le Monde built a sustainable model
A series of concrete editorial, tech and marketing initiatives that explain the group’s continued growth.
Digital publishing professional since 2006, Marion started by working for pure-player press before larger national titles in France including ELLE Magazine, Le Nouvel Obs and Challenges where she was Chief Digital Officer until 2018. Following this, Marion founded Underlines, a consultancy agency for digital publishers, later working more closely with Poool who acquired the company in 2021. Since then, she has taken the role of Associate Director at Poool, where she founded The Audiencers in 2022. She also lectures on reader revenue models for publishers at various journalism schools in France and Switzerland.
31 posts
Strategic priorities for the next two years: a world tour of media CEOs
At the World News Media Congress (WAN-IFRA), four media CEOs — from Poland, Canada, India and South Africa — laid out their top strategic priorities for the next 24 months.
Donations: three media outlets share strategies to maximise voluntary reader revenue
OKO.press, La Marea, and What Happened Last Week share their strategies and doubts about donations as viable and ethical business models.
More clarity, more value: how Contexte overhauled their subscription offer
In early 2025, Contexte revised their subscription offer, aiming to provide more clarity and more value. Sacha Cayre, CMO, takes us behind the scenes
Contextual paywalls on ELLE.fr increase conversion rates by 20%
How adapting the paywall to a reader's context with Poool has enabled the women's magazine ELLE to boost conversion rates.
Testing and optimizing our subscription offers page at Le Monde
Le Monde's team share how, after 8 months of A/B testing & several iterations, they've launched a new subscriptions offers page & conversion funnel.
Tech Stack Study 2024 : a look behind-the-scenes at the tools used by French Media
An analysis of the latest Tech Stack Study, providing publishers with a benchmark of the range of tools used by the French media.
[Workshop recap] Strategies from The Audiencers to ace subscriber onboarding
In June, we organized a subscription speed-dating workshop in London. Speed-dating you said? Yes: a new kind of…
Subscription innovation: Maddyness launches a lifetime subscription offer at €1,490
Maddyness is the go-to magazine for entrepreneurs and innovators. Founded in France and now with a UK edition,…
Understanding subscriber loyalty and churn risk: inside Hearst US’ innovative scoring system
Discover how Hearst US revolutionized customer engagement with a groundbreaking 75-variable subscriber scoring system.