[Workshop recap] Strategies from The Audiencers to ace subscriber onboarding
In June, we organized a subscription speed-dating workshop in London. Speed-dating you said? Yes: a new kind of…
Digital publishing professional since 2006, Marion started by working for pure-player press before larger national titles in France including ELLE Magazine, L’OBS and Challenges where she was Chief Digital Officer until 2018. Following this, Marion founded Underlines, a consultancy agency for digital publishers, later working more closely with Poool who acquired the company in 2021. Since then, she has taken the role of Chief Marketing Officer and associate at Poool, also lecturing on reader revenue models for publishers at various journalism schools in France and Switzerland.
25 posts
Subscription innovation: Maddyness launches a lifetime subscription offer at €1,490
Maddyness is the go-to magazine for entrepreneurs and innovators. Founded in France and now with a UK edition,…
Understanding subscriber loyalty and churn risk: inside Hearst US’ innovative scoring system
Discover how Hearst US revolutionized customer engagement with a groundbreaking 75-variable subscriber scoring system.
Listening to articles: How Le Monde uses a synthetic voice to better engage audiences
The French daily Le Monde launched an audio version of all articles in its mobile app, a feature reserved for subscribers only
Listening to articles: How Le Monde uses a synthetic voice to better engage audiences
Listening to articles rather than reading them, because we’re in the car, our hands are busy cooking or…
Behind The Audiencers: from a brand publisher to a growing community, on and offline
Initially conceived as a brand medium, The Audiencers has become a community with events, groups, comments and log in. Here's how.
Google News Consumer Insights tool: the need-to-know
Hello Genoveva, you’re the Strategic Partner Manager at Google in Spain. What does that mean? What is your…
How registration has become the cornerstone of Réussir group’s subscription strategy
Réussir is a B2B press group whose business model, like so many others, was traditionally based on print advertising. Of course, digital ambitions began to emerge in the early 2000s, but it took a pandemic to trigger a digitalization shock...
Product management: How POLITICO.eu revamped its website… in less than 3 months
POLITICO Europe is the European edition of the Axel Springer-owned news organization POLITICO, reporting on politics and policy…