Implementing User Needs Is Cultural Change
Lars K Jensen is a former journalist who has been working with digital development, analyses and journalism in…
Lars is Audience Development Specialist at Berlingske Media. He has a background in journalism and many years of experience with digital media, technology and journalism, sharing his insights through two newsletters: Digital Ugerevy (https://digital.ugerevy.dk/) and Products in Publishing (https://productsinpublishing.com/).
4 posts
The Risk of Personalization: do people want and trust it?
My name is Lars K Jensen, and I am a former journalist who has been working with digital development,…
The Right Message: Subscriptions, Paywalls and Prospect Theory
Gain or loss? To succeed with a subscription product, understand what users want to achieve and choose the right message. A new research paper applies behavioral economics to news subscriptions.
Paywalled content: Rethink Your Premium Icons
It seems like a good idea to have an icon on paywalled content – but what if we've been doing it wrong? Some publishers have started flipping the logic