Your subscription forecast is broken, and maths isn’t the problem
A useful forecast isn’t about predicting the future with perfect accuracy, but understanding how your decisions today will shape your business tomorrow.
With a career that began in journalism and evolved through founding his own business, Davide Liverino brings a unique perspective to marketing leadership. He is a commercially-driven leader who connects the art of brand storytelling with the science of building predictable revenue engines. He re-architected the go-to-market strategy for major B2B organisations in publishing (emap) and events (Awards International), reversing revenue decline by transforming acquisition, subscription and attribution models. He is passionate about building high-performing teams and data-driven systems that prove marketing's direct contribution to P&L growth.
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