How NYT Wirecutter shipped a personalized newsletter in 4 weeks
The operational choices, guardrails, and tech powering Wirecutter For You, the new email that tailors article recommendations to each reader.
Anil Chitrapu is a Senior Product Manager at Wirecutter (The New York Times), focused on audience growth, AI, and personalization. He partners with newsroom, data, and platform teams to build high-impact, reader-facing features that drive audience growth, engagement, and commerce, all with measurable outcomes and strong guardrails.
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