March 2nd, 2026
About the Workshop.
March 2nd, 2026
With a focus on the latest acquisition strategies and benchmarks, join the Poool & Audiencers’ team for a get-your-hands-dirty workshop and insights session before our Festival in Hamburg the following day.
We’ll be joined by the team at DRIVE, the Digital Revenue Initiative, to share their latest benchmarks after analysing subscription models across Germany and beyond.
The Workshop Program
Doors open at 2pm. Location will be shared with you once your spot has been confirmed.
- 2 PM
- 2:30 PM
Arrival & coffee
- 2:30 PM
- 2:45 PM
Introductions
- 2:45 PM
- 3:30 PM
Benchmarks and insights on acquiring subscribers from Highberg's Digital Revenue Initiative
Dr. Ole Fehling
Senior Manager Data Science
Highberg
- 3:30 PM
- 4:15 PM
How to put these insights to practice in your audience segmentation strategy for optimized conversion rates
Ludivine Paquet
Head of Customer Success
Poool
Madeleine White
Co-founder
Audiencers
- 4:15 PM
- 5:15 PM
Subscription speed dating
- 5:15 PM
- Who knows?
Networking drinks (but not too many before the Festival!)
"
Thanks so much for running the session last week, I thought it was a great afternoon and I really enjoyed the format, it was great to be able to move around, speak to so many people and share ideas and learnings."
Head of Digital Customer Experience - Subscriptions Media, Future
Event Partners
