The Audiencers' Festival's 3rd stop in 2024 was in Toronto, to bring together Canadian publishing professions for an incredible day of expertise on stage and valuable discussions off stage. Hearing from the likes of Toronto Star, CBC, Les Coops de l'information and DallasNews Corp, we covered everything from registration and bridge roles to community building and paywalls and SEO. Oh and did we mention the event was held in a music venue where the likes of The Rolling Stones have performed?!
If you made the event, you'll have received the slides by email in the weeks following. If you didn't and you're a Poool client, you get access to the slides now and forever;)
On the program:
3 trends in the publishing industry in 2024 to ace your digital reader revenue model, with Madeleine White, Co-founder of The Audiencers, and Mark Zohar, CEO and President Viafoura. Slides 2-25.
Bridging editorial with commercial goals around subscription, with Duncan Clark, Chief Content Officer at Postmedia, Rebecca Zamon, Audience Growth Manager at The Globe and Mail, and Christopher Patheiger, Chief Product & Innovation Office at DallasNews Corp. Slides 26-45
Optimizing SEO with your paywall in mind, with Shelby Blackley, Manager Newsroom SEO at The Athletic and Co-founder of WTF is SEO? Slides 47-67
How to build registration as a product, with Dustin Block, Audience Development Lead at Graham Media Group, Elliot NG, Director Customer Experience & Loyalty, CBC, and Ashley Hawley, Head of Product at Toronto Star. Slides 70-96
From the brink of bankruptcy to digital transformation: the impressive story of Les Coops de l'info, with Marc Gendron, Publisher at Le Soleil interviewed by Marion Wyss, Co-founder The Audiencers. Slides 103-115
Unlocking customer lifetime value, with Michael Gagliano, VP Audience & Commerce at SJC Media, and Jill Marchisotto, Strategic Consultant at Atlas. Slides 121-137
Maximizing the value of readers without digital subscription, with Viafoura. Slides 138-145
Understanding, targeting and better serving audiences, with Dustin Titus, CDO of Zoomer Media. Slides 146-162
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
