At the very first Audiencers' Festival New York, we heard from the likes of The Washington Post, The New York Times, The Atlantic & more during this afternoon of engagement, conversion & retention, plus an evening of networking to continue the conversation off-stage. The best bit? The event was held in The New York Times Building…
If you made the event, you'll have received the slides by email in the weeks following. If you didn't and you're a Poool client, you get access to the slides now and forever;)
On the program:
- Introduction by Madeleine White, co-founder of The Audiencers, and Jill Nicholson, CMO at Chartbeat, with 3 key trends we're seeing in the publishing industry today. Slides 2-24
- Audience engagement and research: how to better understand audiences to drive engagement and revenue, with Mariah Craddick, Executive Director Product at The Atlantic, Gina Bulla, Audience Research at The Atlantic, and Patrick Boehler, Innovation and engagement at Gazzetta. Slides 25-57
> Article summary: bringing more value to readers and subscribers through our mobile app at The Atlantic
- The importance of newsletters to drive loyalty, subscriptions & revenue, with Maya Neria, Director Product at The New York Times, Elaine Piniat, Manager, Newsletter audience and revenue at Reuters, and Brad Streicher, Senior Customer Success Manager at Chartbeat. Slides 59-67
> Key takeaways from the session in this article
- The KPIs and strategies to continuously optimize your conversion funnel, with ELLE Magazine, slides 70-91
> More on ELLE Magazine's strategy in this article
- Increasing your logged user base: the operations and best practices, with Marion Collombat, Head of CRM and Data at Reworld Media, Megan Hess, Senior Editor Digital Subscriptions at Bloomberg, and Ludivine Paquet, Head of Customer Success at Poool. Slides 97-118
> Key takeaways in this article: Data, subscription and LTV, how Bloomberg and Reworld Media are maximizing on registration
- Developing long term relationships with young audiences, with Julia Munslow, Senior Platform Editor at The Wall Street Journal. Slides 120-129
> Full session takeaways in this article
- Unlocking customer lifetime value, with Jill Marchisotto, US Business Partner, Atlas. Slides 130-137
