At The Audiencers’ Festival Madrid, our first event in Spanish, we heard from the top publishers in the country on how they’re engaging, converting and retaining digital audiences, plus an evening of networking to continue the conversation off-stage.
If you made the event, you’ll have received the slides by email in the weeks following. If you didn’t and you’re a Poool client, you get access to the slides now and forever;)
On the program:
- 3 trends in the publishing industry in 2024 to ace your digital reader revenue model, with Madeleine White, Co-founder of The Audiencers, and Jimena Llamas, Audience Conversion Expert at Poool. Slides 3-17
- Subscription trends: The challenges of subscription models in the face of the end of the open web, with Pepe Cerezo, Independent Consultant. Slides 18-40
- “Subscription models in Spain, a mature market?”, with Esther Alonso, Member and Marketing Director at El Diario, Vero MilAo, Product Director at EL ESPANOL, and Aloysio Araujo, General Subscriptions Director at Vocento. Slide 41
- Breaking Boundaries: The AI Frontier in Metro World News’ Editorial Workflow, with Vincente Yarad, Head of Tech and Business Development at Metro World News, and Jay M’Bei, VP EMEA ar Arc XP. Slides 43
- Moving from a print to a digital mindset: bridging functions, KPIs, breaking silos, etc, with Lucia Gonzalez, La Vanguardia. Slides 46- 67
- The argument for registering users, lessons from Argentina’s Clarin, with Ismael Nafria. Slides 69-97
- Panel of experts: the importance of registering your users in a subscription model, with Anna Cuyas, Head of product at Diari ARA, Roman Garcia, Head of digital strategy at Prensa Ibérica, and Tomas Garcia, Head of digital strategy at La Voz de Gallicia. Slides 98-122
- How to optimize your subscription model, with Jimena Llamas, Audience Conversion Expert at Poool. Slides 124-144
> More data and best practices on how to optimize your conversion rates here and in your client-exclusive Conversion Funnel Benchmark Report
- Tools to help publishers make data-driven business and editorial decisions, with Genoveva Marin, Partner Manager at Google. Slides 145-153
- Churn reduction: metrics and operations to increase subscriber retention, with Angélica Dominguez, Head of Client Strategy at Prisa Noticias, Inigo de Juan Sainz-Planillo, Head of Subscriptions at Unidad Editorial, José A.Navas, Head of Subscriptions at El Confidencial. Slides 154-169
