We’re back for our third (can you believe it?!) Festival in London on June 24th, this time taking over Notting Hill’s Tabernacle Theatre for a day of inspiring case studies, expert recommendations from around the world and plenty of time to network with fellow publishing pros.
> Find the full agenda and reserve your spot here
We may say this every year, but the program really isn’t one to miss! With speakers from Axios, BBC, Business Insider, Toronto Star, BILD and more, the line up really speaks for itself…
What’s changed this year?
- More time for networking! 2 whole coffee breaks, 1h15 for lunch and of course ‘Apéro’ to round the day off
- Reinvented panels. In the interest of being as concrete as possible, our panel sessions will involve a 10 minute presentation from each speaker, allowing them to share their use case with key learnings for you to take back to your colleagues
- Guaranteed quality. This year, for the first time, we’re asking for a small fee for tickets. This is to help cover costs (food, drink, space hire, staff), reduce the number of no-shows on the day (a pet hate of any event organiser!) and ultimately fund the quality work we hope is valuable to you!
The program
Doors will open at 9am, with the program starting at 9:30 sharp where our co-founder and session curator Madeleine will introduce the day, sharing 3 key trends to keep an eye on in 2025.
Making it impossible to leave without making it impossible to leave (i.e. retention)
- Dante Graves, Head of Consumer Revenue and Subscriptions, Nat Geo
- Sabrina Cesar Tolomei, Senior Product Manager, Subscriber Retention, Business Insider
Focus on the “happy middle” of the audience funnel
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- Sarah Marshall, VP of Audience Strategy at Conde Nast
The creator economy, registrations and paywall tests: the Axios angle
- Rosemary Graves, Head of Growth Axios
Getting the most out of each reader: strategies for increasing ARPU
- Sacha Cayre, CMO, Contexte
- Martin Seidel, Axel Springer
Where can should AI come in when you’re on the quest for subscribers?
- Robin Booth, Managing Director, EMAP
- Aliya Itzkowitz, FT Strategies
Session to be confirmed
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Using newsletters in the fight for sustainability – uplifting news, personalization, subscription & more
- Elaine Piniat, Thomson Reuters
- Zoé Tabary, Senior News Editor (newsletters), BBC News
- David Topping, Newsletters Director, Toronto Star
Getting the most out of each article: how publishers are capitalizing on User Needs in reader revenue models
- Oliver Kemp, Audience Editor, The Bureau of Investigative Journalism
- Khalil A. Cassimally, Independent
> It’s here if you want to reserve your spot!
Thank you so much to our sponsors who help make our events possible!
But that’s not all… The Audiencers’ Workshop is also back, and happening on June 23rd
This time with a focus on retention, in particular the first and last moments in the subscriber lifetime – onboarding and cancellation.
As usual, we’ll share our benchmarks and recommendations with the help of a special guest, followed by subscription speed dating to discuss the topic with fellow publishing pros.
As this is a smaller group (20-25 attendees) it’s the perfect opportunity to network and learn from other media brands with different perspectives, subscription maturity, audiences, etc.
If you’re involved in subscriber retention, this one’s for you!
(We’ll work through the list of requests in the coming weeks, selecting participants based on how relevant the workshop will be for them and the date they applied.)
See you there?
